Before starting a discussion on online product marketing strategies, let's first discuss what is actually marketing products online or also known as online marketing.

According to TNMedia, online marketing is strategy or method of getting the company name out to the public. The advertisements can take many different forms and focus on subtle messages rather than clear-cut advertisements. "

A simple definition, online marketing is an effort to introduce business to the public by using the internet.

Now, let's look at what and how to Product Marketing Strategies Online:

Search Engine Optimization (SEO)

Almost in all literature says that Search Engine Optimization SEO plays a very important role in product marketing strategies online. This is also often conveyed by Neil Patel, who is known as an entrepreneur and internet marketer. Through content optimized with SEO techniques the product you want to market will easily reach and be reached by consumers. Also through SEO, target marketing or the intended audience can be more specific and relevant, so that the possibility of conversion will be greater. 

Search Engine Marketing (SEM)

“Search Engine Marketing is the Paid Cousin of SEO." - Neil Patel

This is a product marketing strategy that utilizes search engines as well. As with SEO, with SEM we can directly place our products at the top of the search engine. But indeed, it costs more than SEO, depending on the keywords used. One similarity that SEO and SEM have is that marketing targets are more specific and relevant.

Social Media Marketing (SMM)

It seems like the power of Social Media for an online product marketing strategy is unnecessary. It's just important to pay attention to choosing the social media platform that best suits the product or brand that you want to market. In addition, it is also important to have a content marketing strategy so that the content provided to target marketing is relevant and provides the insights they need.

Pay Per Click Advertising (PPC)

As the name implies, this one marketing strategy makes you pay for every click that is generated from the advertisement created. Indeed, rather resembling SEM, the difference is that there are several platforms that display Pay Per Click (PPC) ads for their audience, so it's not only on search engines. So far, the most popular platforms for PPC are Google AdWords and Facebook.

Affiliate Marketing

You have made an affiliate marketing strategy if you work with other business people to market your product by dividing the profits.

One example is working with blogger. Previously you could create a unique URL that would be inserted in a blogger's article about your product. After that, if the URL is clicked, the consumer will be redirected to your website. If consumers make a purchase or at least a conversion occurs, the blogger will benefit through affiliate tracking software. It can be said if the marketing strategy of this product is quite excellent, especially when the products being marketed are products around the world of traveling or culinary.

Whatever the product marketing strategy that you apply to your business, it is still important to continue to develop the broadest business network.

Here are Digital Marketing benefits for your SME Business:

1. Connect with Consumers Online

If in the past consumers sought product information through print media, now no longer. Most consumers today prefer to search for information via online because it is considered easier and faster.

Fortunately, there are currently many channels that are used as digital marketing media. That way SME business people can reach their potential customers more easily and quickly via online.

2. Higher Sales Conversion

Through various digital marketing channels, SME businesses can reach targeted consumers. Targeted potential customers are those who need products offered by SMEs and look for them through search engines. In general, potential customers from the conversion search engine are very high.

3. More Cost-effective Marketing Costs

When comparing digital marketing costs with conventional marketing, the average entrepreneur agrees that digital marketing is more cost efficient.

4. Can Serve Consumers Real-Time via the Internet

With digital marketing, SME businesses can directly respond to consumers in real time. This will have a big impact on sales. SME businesses will benefit from customer service in real time, which results in greater sales, satisfying customers, and maintaining customer loyalty.

5. Reach Mobile Users

In fact, the number of smart phone users in India is currently experiencing very large growth. Of course, mobile traffic has the potential to increase profits for entrepreneurs.

6. ROI Becomes Higher

Many reports say that digital marketing has a better Return of Investment (ROI) than conventional marketing, even better than telemarketing.

7. Maintain Position in Business Competition

Business competition from various brands will be seen when they compete with their digital marketing campaign. And it's very easy to find today, where business people use various digital marketing channels for promotion, for example PPC advertising, Social Media, and others.

8. Increase Revenue

The rise of online transaction trends has been proven to increase the income of SME entrepreneurs. When consumers believe in a business, they can shop more. Surely this is great for business.

9. Can compete with large companies

If you used to compete with large companies is a futile act, then with the help of digital marketing this can be done. With the right digital marketing strategy, SME businesses can not only align themselves with large companies, but can compete head to head.

10. Preparing SMEs for the Age of Internet of Things

Many reports say that in 2020 there will be 26 billion gadgets predicted, ranging from Smartphone’s, tablets, watches, glasses, shoes, and other equipment that is connected to the online ecosystem globally.

The Benefits Include:

Send announcements to members / employees

Product promos and discounts

Provide meeting schedule information to employees

Providing maturity information to customers

Disseminate information on funding assistance for the construction of religious facilities

Voice SMS Service is Delivery of announcements to students 'and students' parents

As an SMS center and complaint service

Congratulations to relatives

Thank you to donors

And others

SMS Information

Announcement SMS

SMS Reminder

SMS Customer Service

SMS Campaign

And others

Nexalogy is a good social media management tool to get started. This application will analyze what topics are trending. You can choose to see the best 10 results from Twitter hash tags (for example) or tag clouds that show relationships between topics.

Facebook present as one of the social media crowds used by people, whether for personal or business purposes. The use of Facebook for business feels very profitable because it can embrace the market more widely. 

This is reasonable because Facebook users spread evenly throughout the world. Many smart businesses are already using it for online business.

Separating Business and Personal Content

The first advantage of making Facebook fan-page for business is that you do not have to bother separating business and personal content. Obviously this will be different if you use a personal account to do business that often makes information look jumbled. 

As with making fan-page business brand, you are free to update the information about the product and not to fear mixed with the content of personal life. Of course this will also make it easier for prospective customers to be more familiar with the brand you offer.

Also Read: How to Influence with Hashtag in Social Media 2018

Number of Unlimited Fans

Creating FB fan-page is easier because other users just click like page and do not need to make friends with created business account. Amazingly again the number of fans is not limited which means you can have as many fans as possible. Meanwhile, when you create an account usually per account can only be friends with 5000 people only. However, it is actually okay to create an account for a business if you want the business to run more personal. For example you can get closer to the buyer when using a personal Facebook account.

Can be indexed by Search Engine

One other advantage that is not less interesting that your FB business fanpage can be indexed by search engines like Google. Therefore, this way includes a great way to introduce your brand more widely, So that the buyer will be easier to access information about the brand that you offer.

Free Tag

Fortunately making FB fan-page business next the buyers can be free to tag the posts you upload on the page. Thus, other FB user friends can find out the information you upload. You could say this to be access to advertise for free for the business. In addition, there is also a check-in feature. The feature allows other Facebook users to   tag your brand that already has a fan-page when they will check in at a certain location.

Shown on News feed Buyer

Every post you upload on the page will be displayed on news-feed. In this case buyers simply click like to get the latest info about your brand every day. This is what is often called newsfeed marketing which is no other marketing brand products from business through newsfeed the buyer is none other than fans of the Facebook page   that has been created. Quite interesting is not it.

Professional Impression

Business people that have fan-page tend to look more professional, especially when the business fanpage managed nicely and routinely provide the latest information about the product being sold. Certainly will be more interesting again, if in your Facebook fan-page always invites the buyer to interact actively.

For example: 

by actively opening discussions about the quality of products that have been marketed, ask about criticism and suggestions, or so. So the buyers will feel their opinion is important and needed.

Also Read: How to Attract Online Shop Customers to Purchase Your Products