Currently, the
development of business promotion has been growing rapidly. Not only the
use of electronic media, or print media, now the product promotion can be done also in the world
of digital / online. There are two types of paid advertising is no doubt its
superiority, namely Google and Facebook.
Both have a large market share. Google as a
search engine, using search results as a medium to show ads. While
Facebook as a social media, with the number of users that so many, can serve as
a fitting place to put ads. Then if you want to choose one, which one is
most effective?
Facebook Ads vs.
Google Adwords?
Facebook Ads
Facebook Ads is an advertising service provided by
the world's largest social media, Facebook. Their ad laying is on the
right side of Facebook's social media display with a "Sponsored"
description and also in the News Feed section.
Advantages:
As a social media with the most users in the world,
then Facebook becomes a place where many people socialize every day. Of
the many people this is Facebook utilizing the name of Viral Effect from its
users.
So Facebook allows us as people who advertise to
determine the target of the ads that we install. Settings ranging from
age, status, language, and country. That way, then Facebook will serve ads
by viewing the user profile.
Deficiency:
The disadvantages of paid
advertising media on this one are that ads can only be viewed by those using
Facebook. Despite being the largest social media in the world for now,
certainly not everyone has a Facebook account.
Google
Adwords
The Advantages of Google Adwords
are:
- As the
biggest search engine today, Google has a huge market share.
- We can set
the placement of ads that are easily seen by others
- We can
choose an ad category so that when people search for a keyword related to
our campaign, it will appear there.
- Ads will fit
the target. By utilizing the keywords sought, then the ads will be in
accordance with the target that we seek.
- Visitors do
not have to login to Google to be able to see the ad. So it will
reach more people who open this search engine
Deficiency:
- If ads have
suspicious links or ads violate the rules of Google Adwords, they will be
banned permanently. So need to be careful in advertising
there. Note also their TOS so as not to violate the rules.
- In the
advertising payment process that we install, the payment can only be done
by credit card only. (UPDATE) Now we can pay Google Adwords ads by
way of deposit via ATM transfer.
See the shortcomings and
advantages, which is the most effective in Digital Marketing, Facebook Ads vs. Google
Adwords? It goes back to potential advertisers. From the above
reviews, we certainly can choose which service seems the most fitting to the
needs of our business.
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