6 Aug 2018

8 Things You Don't Do on Instagram Online Stores

Don't Do on Instagram

Doing business through social media is currently being done, ranging from large businesses to small businesses. There are so many business people who successfully develop their brands and products from social media, with Instagram one of them.
However, not a few are those who have not been lucky or successful because they have not optimized social media for their business.

Here are some things you should not do on Business through Instagram Social Media.

1. Follow for Follow

You must have heard the term “follow for follow” which is widely used by online store owners. Usually this term is also used with hashtags (hashtags) # f4f or #followforfollow.
You should not do this, because the follower who is growing is not a follower that fits your target. Most likely they will only follow you without purchasing a product. In addition, they will usually stop following you after a day or two.

2. "I Have Followed You, Please Follow Me"

Don't Do on Instagram

Similar to before, this sentence also requires that others follow you. This is a desperate way to 'beg' to get followers on social media. Usually this is accompanied by the hashtag #folback or #followback.
If you really like someone are content and they are your target, then please follow it, and start interacting with them. Give likes to their photos, leave comments or even you can ask something.

3. Tag Someone You Don't Know in Your Photos

If you want to try to get attention from a larger Instagram account you don't personally know them, and then don't tag their names in your photos. This is something presumptuous, too brave and rude.
They are just like you; want to build your own business brand. You don't respect them because others can think of your product as their product.

4. Buy a Follower

Don't Do on Instagram

Never buy followers because they will only waste your money. As before, your followers are only based on quantity, not quality.
It's better to have 100 followers who really like your product than 1,000 followers who aren't interested in your product. After all, the growing follower is fake which can be just a fake account or spam.

5. Shows Negative Attitude

If you experience bad things, then you should vent to your friends, not through social media. In addition, if you have a bad experience with consumers, don't publish it on Instagram, Especially your business account.

6. Too Many Posts

Don't Do on Instagram

Post two to four content a day or maybe more if there is a special event. Generally, if you post more than four times a day, give a time interval. Meeting feeds can make you lose followers because they will be considered annoying.

7. Too Rare Posts

If you only log in and post once a week, then consumers can forget about you. When you finally post, it may be that they stopped following you.
Keep your brand and products in their memory by posting at least once a day.

8. Post Blur's Photos

Don't Do on Instagram

Not a few businesses that use social media Instagram post low-quality photos or blur. Remember, Instagram is a visual platform, so make sure you post the best photos.
Your family and friends may follow your Instagram account, so avoid posting with your personal account. Your business account must be about promoting your business.


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2 Aug 2018

Why You Should Make Facebook Fan Page for Your Business

Facebook Fan Page for Your Business

Facebook present as one of the social media crowds used by people, whether for personal or business purposes. The use of Facebook for business feels very profitable because it can embrace the market more widely. 
This is reasonable because Facebook users spread evenly throughout the world. Many smart businesses are already using it for online business.

Separating Business and Personal Content

The first advantage of making Facebook fan-page for business is that you do not have to bother separating business and personal content. Obviously this will be different if you use a personal account to do business that often makes information look jumbled. 
As with making fan-page business brand, you are free to update the information about the product and not to fear mixed with the content of personal life. Of course this will also make it easier for prospective customers to be more familiar with the brand you offer.

Number of Unlimited Fans

Facebook Fan Page for Your Business

Creating FB fan-page is easier because other users just click like page and do not need to make friends with created business account. Amazingly again the number of fans is not limited which means you can have as many fans as possible. Meanwhile, when you create an account usually per account can only be friends with 5000 people only. However, it is actually okay to create an account for a business if you want the business to run more personal. For example you can get closer to the buyer when using a personal Facebook account.

Can be indexed by Search Engine

One other advantage that is not less interesting that your FB business fanpage can be indexed by search engines like Google. Therefore, this way includes a great way to introduce your brand more widely, So that the buyer will be easier to access information about the brand that you offer.

Free Tag

Facebook Fan Page for Your Business

Fortunately making FB fan-page business next the buyers can be free to tag the posts you upload on the page. Thus, other FB user friends can find out the information you upload. You could say this to be access to advertise for free for the business. In addition, there is also a check-in feature. The feature allows other Facebook users to   tag your brand that already has a fan-page when they will check in at a certain location.

Shown on News feed Buyer

Every post you upload on the page will be displayed on news-feed. In this case buyers simply click like to get the latest info about your brand every day. This is what is often called newsfeed marketing which is no other marketing brand products from business through newsfeed the buyer is none other than fans of the Facebook page   that has been created. Quite interesting is not it.

Professional Impression

Facebook Fan Page for Your Business

Business people that have fan-page tend to look more professional, especially when the business fanpage managed nicely and routinely provide the latest information about the product being sold. Certainly will be more interesting again, if in your Facebook fan-page always invites the buyer to interact actively.

For example: 
by actively opening discussions about the quality of products that have been marketed, ask about criticism and suggestions, or so. So the buyers will feel their opinion is important and needed.

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26 Jul 2018

Instagram Marketing Strategies for Online Business in 2018

Instagram social media has become a great marketing medium especially for online business. Social media that focuses on the visual is very loved by the community and has a high level of involvement. Instagram developments quite quickly can even follow the popularity of Facebook. With a very fast speed of course can provide the efficiency of traders or users.
Based on the above facts then we will give you basic guidance on Marketing Strategies IN Instagram, and how to maximize the profile, post content and how to get a lot of results through the content as well as story content.

Instagram Marketing Strategies

In this guide will also be discussed about how to evaluate your progress in marketing Instagram.
Instagram has become an important part for business people in online marketing especially for e-commerce. This is because Instagram has had a very large audience and also the audience involvement of the brand is very high. Of course Instagram Marketing can help the brand to find the right audience and can directly to sales or prospect conversions.

Some data about audience engagement with brands:

About 80% of Instagram users have at least followed 1 brand as well as about 60% of Instagram users said they found the product or service sought.
About 30% of instagram users buy the products they have found on Instagram.


65% posts Instagram has the ability to display the product clearly.
Based on from the above research data illustrated clearly that users are very fond of following their preferred brand.
Instagram Marketing Strategies

Users will actively seek and follow the brand and purchase products or services on the Instagram platform. Of course this will keep Instagram going will help you to record the conversion of larger sales. The development of Instagram features is also the reason for online business owners using this platform.
Ads in Instagram also have high audience engagement and good results. New posts can be shifted to make it easier for an audience to shop at Instagram. Exciting features in Instagram's business profile with more than 10,000 followers will get the "" Swipe Up "link that can be added to Instagram Stories.
The Swipe Up function is to direct audiences directly into sites or platforms that are hard to find.
How to optimize Instagram profile.
One of the most important things in Instagram marketing is to optimize Instagram profile. 

Business people need to know how to prepare basic Instagram profiles such as:

Fill Out Contact Information
Creating an interesting description and containing keywords.
Choose easily recognizable profile pictures like logos.

Instagram Marketing Strategies

In addition, Instagram also provides some feature updates to further maximize your profile. To maximize the limited Instagram space then you should also include some of the following:

1. Hastag that can be clicked

The use of hastags can now be added to your profile description by simply adding the '#' code with keywords like the posts. Focus on brand hastag is a good choice for your business.

2. Link profiles that can be clicked

The use of clickable profile link actually has several options. But you should add links to your other user profiles or personal profiles. If you have two business profiles then you can also use this feature to drive traffic to your two business profiles.

3. Spotlight

This feature allows you to add an expired story into a featured category. The story will be listed above your Instagram profile feed. Thus it will make your profile look perfect.

Instagram Marketing Strategies

How to get Hastag Instagram targeted

At first hastag only in use on social media twitter but now hastag has become an important part in Marketing Strategy in Instagram. By simply adding text after the "#" symbol you can change the phrase or into a clickable topic. When a user clicks on a hastag then the user will be directed to a public post that has the same hastag. Thus the user can follow the hastag that appeals to them. This is a way for users to find content that they're interested in and for hastag business people to use to extend the reach of their content.

How to use hastag

Proper use of hastags is one of the ways that determines your success in online marketing on Instagram. With proper use of hastags it can help you in maximizing content coverage and also good conversions.

Some tips on using hastag on Instagram are effective:

List the brand hastag on your Instagram profile Show an entertaining hastag at the beginning of your hastag list so that your audience can read. Use a lot of hastags in every post. Based on research the use of hastag is between 8 am to 11 am in each post is the best way.

using hastag on Instagram

Do not use the same hastag in each of your posts. You create a hastag category that you can use for different posts. In addition to improving the visibility of different audiences, this is done so that your account is not considered spam.


You should take the time to explore each hastag so you can find new tags to target. So you can avoid the type of hastag that is forbidden or do not know the meaning.

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23 Jul 2018

How to Attract Online Shop Customers to Purchase Your Products

The development of online business in India is increasingly in the interest of many people and even large companies. But to run an online business is not the same as a real business where a merchant can interact directly with the buyer.
Online shop is a store that sells products using the marketing system using the internet network. This makes traders unable to interact directly with buyers. Although many people think that online business fairly easy but actually not as easy as most people imagine.

Online shop Promotion

In addition, online business competition at this time is getting tighter so you must be able to be superior to competitors. Many argue that they can market easily with just posting a product. Whereas in need of ways to attract customers online shop that you have and your customers are interested to buy your products marketed.

Here are some ways of attracting your customer’s online shop:

1. Determining the Target Consumers

The first way you should do to attract customer’s online shop is to determine the target consumers. Determining your target audience is an important thing that you should do because it can determine the success of your business. If in your business does not have target consumers who are not targeted of course can complicate you in running a business.

2. Provide Interesting and Appropriate Information

visitor engagement

To increase visitor engagement and also encourage them to share with others then offer something interesting. The best way to increase consumer engagement is to provide them with interesting and appealing information.

3. Write Product Descriptions with Complete and Interesting

By writing a complete and interesting product description will make it easier for consumers to know in detail about the products offered. By describing the complete product can also attract consumers because online shop you will easily gain the trust of consumers. It can also make it easier for consumers to understand the product without having to ask the seller.

4. Respond Quickly to Customers

Responding to customers quickly

Responding to customers quickly is one of the factors that make an online shop more attractive. In an online business responding to customers quickly has a huge impact on your business development. This is because customers will have a plus value to an online store that has a fast responsive rate. Many customers do not buy because the seller is less responsive so usually they will switch to other online stores.
A less responsive online store also creates poor perception for the customer as an example they feel ignored, not appreciated and other negative things.

5. Doing Promotions with Ads that are Interesting
Promotion in social media
One of the ways to attract your online shop is by promoting with interesting ads. The more interesting the ads you create the more visitors your online shop and also the customers who are interested in buying the products you offer. At this time many cheap and easy ways to promote your online shop. One way is to promote your online shop in various social media like Facebook, Instagram, YouTube, etc.
It is obviously easier and cheaper to promote and introduce your online shop to the public. Promotion in social media is the most efficient way for those of you who want to grow an online business.

6. Offer Attractive offers to Customers

Providing attractive offers to consumers is one of the most proven effective marketing techniques to attract consumers.
marketing techniques to attract consumers.
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10 Jul 2018

Facebook Ads VS Google Adwords Secrets, Which is Better for Business?

Currently, the development of business promotion has been growing rapidly. Not only the use of electronic media, or print media, now the product promotion can be done also in the world of digital / online. There are two types of paid advertising is no doubt its superiority, namely Google and Facebook.
Facebook Ads VS Google Adwords

Both have a large market share. Google as a search engine, using search results as a medium to show ads. While Facebook as a social media, with the number of users that so many, can serve as a fitting place to put ads. Then if you want to choose one, which one is most effective? 

Facebook Ads vs. Google Adwords? 

Facebook Ads

Facebook Ads
Facebook Ads is an advertising service provided by the world's largest social media, Facebook. Their ad laying is on the right side of Facebook's social media display with a "Sponsored" description and also in the News Feed section.
Advantages:
As a social media with the most users in the world, then Facebook becomes a place where many people socialize every day. Of the many people this is Facebook utilizing the name of Viral Effect from its users.
Facebook Ads
So Facebook allows us as people who advertise to determine the target of the ads that we install. Settings ranging from age, status, language, and country. That way, then Facebook will serve ads by viewing the user profile.
Deficiency:

The disadvantages of paid advertising media on this one are that ads can only be viewed by those using Facebook. Despite being the largest social media in the world for now, certainly not everyone has a Facebook account.

Google Adwords

Facebook Ads VS Google Adwords

The Advantages of Google Adwords are:

  • As the biggest search engine today, Google has a huge market share.
  • We can set the placement of ads that are easily seen by others
  • We can choose an ad category so that when people search for a keyword related to our campaign, it will appear there.
  • Ads will fit the target. By utilizing the keywords sought, then the ads will be in accordance with the target that we seek.
  • Visitors do not have to login to Google to be able to see the ad. So it will reach more people who open this search engine
Google Adwords

Deficiency:

  • If ads have suspicious links or ads violate the rules of Google Adwords, they will be banned permanently. So need to be careful in advertising there. Note also their TOS so as not to violate the rules.
  • In the advertising payment process that we install, the payment can only be done by credit card only. (UPDATE) Now we can pay Google Adwords ads by way of deposit via ATM transfer.
See the shortcomings and advantages, which is the most effective in Digital Marketing, Facebook Ads vs. Google Adwords? It goes back to potential advertisers. From the above reviews, we certainly can choose which service seems the most fitting to the needs of our business.

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