Before starting a discussion on online
product marketing strategies, let's first discuss what is actually marketing
products online or also known as online marketing.
According to TNMedia, online
marketing is strategy or method of getting the company name out to the
public. The advertisements can take many different forms and focus on
subtle messages rather than clear-cut advertisements. "
A simple definition, online
marketing is an effort to introduce business to the public by using the
internet.
Now, let's look at what and how
to Product Marketing Strategies Online:
Search Engine Optimization (SEO)
Almost in all literature says
that Search Engine Optimization SEO plays a very important role in product marketing strategies
online. This is also often conveyed by Neil Patel, who is known as
an entrepreneur and internet marketer. Through content optimized with SEO
techniques the product you want to market will easily reach and be reached by
consumers. Also through SEO, target marketing or the intended audience can
be more specific and relevant, so that the possibility of conversion will be
greater.
Search Engine Marketing (SEM)
“Search Engine Marketing
is the Paid Cousin of SEO." - Neil Patel
This is a product marketing
strategy that utilizes search engines as well. As with SEO, with SEM we
can directly place our products at the top of the search engine. But
indeed, it costs more than SEO, depending on the keywords used. One
similarity that SEO and SEM have is that marketing targets are more specific and
relevant.
Social Media Marketing (SMM)
It seems like the power of Social
Media for an online product marketing strategy is unnecessary. It's just
important to pay attention to choosing the social media platform that best
suits the product or brand that you want to market. In addition, it is
also important to have a content marketing strategy so that the content
provided to target marketing is relevant and provides the insights they need.
Pay Per Click Advertising (PPC)
As the name implies, this one
marketing strategy makes you pay for every click that is generated from the
advertisement created. Indeed, rather resembling SEM, the difference is
that there are several platforms that display Pay Per Click (PPC) ads for their audience, so
it's not only on search engines. So far, the most popular platforms for
PPC are Google AdWords and Facebook.
Affiliate Marketing
You have made an affiliate
marketing strategy if you work with other business people to market your
product by dividing the profits.
One example is working with blogger. Previously
you could create a unique URL that would be inserted in a blogger's article
about your product. After that, if the URL is clicked, the consumer will
be redirected to your website. If consumers make a purchase or at least a
conversion occurs, the blogger will benefit through affiliate tracking
software. It can be said if the marketing strategy of this product is
quite excellent, especially when the products being marketed are products
around the world of traveling or culinary.
Whatever the product marketing
strategy that you apply to your business, it is still important to continue to
develop the broadest business network.
