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Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

4 Simple Ways to Sell Through Instagram


Now everyone can freely open a business, because in the current era, technology is not playing fierce. With the increasing presence of smartphones, the market for Social Media Marketing is increasingly formed. At a price of 1-2 million, we can install many applications, one of them is Instagram.  You can easily post products and promote them to other users with various interesting descriptions.


How to Succeed in Selling on Instagram

1 Create the Correct Instagram account

Things that need to be considered before your promotion on Instagram, you must create an account that matches your product. My advice is for those of you who are starting an online business, use keywords in any account name including Instagram. This will make your Instagram account easy to find.

The logic is simple; the buyers on Instagram if they want something do not type ".... Shop" instead of ".... Store", But what is typed is the keyword. So if you want to buy perfume, then type "original perfume", which is typed "selling perfume" etc. 
So what you need to understand is that if we sell via our social media, the concept is to build a traditional market instead of building a mall. People who come to the market must have the intention to buy something.

2. Look for Segmented and Targeted Followers.

With targeted follow-up, it will increase our chances of closing. It is like we will easily fish in a pond that already has fish not in a river or especially in a swimming pool.
You can search by city, interests, age and interests. To find out what your product is looking for in any city.

3. Upload Photos and Videos that Attract Attention.

Photos and videos really can't help you optimize when selling on Instagram. If your photos and videos are good, will make consumers interested. For that, you must be selective in choosing product photos before you upload them on Instagram so that they will be more attractive and able to generate and increase sales.

If you are not proficient in photo editing, you can use various tools on Instagram. With the use of CAMERA equipment and good object layout, you can produce interesting photos. But do not over-edit your product if the product is very sensitive to color.

4. Wake up with Your Customer

Building closeness is an element that you should not forget in any case. Building closeness will make the buyer have a trust on you. This means that you are trusted by that person. So you have to maintain communication with your customers, if the customers already believe in us the effect we will be recommended to family, relatives and friends. If it's like that, then no one can beat you even if you sell it at a higher price.

Benefits of Digital Marketing for SME Companies and Businesses

Lot of small and medium business people who consider that digital marketing are complicated and very complicated, In fact, digital marketing is not as complicated as you think. Precisely digital marketing is easier and provides great benefits for SME businessmen.

Here are Digital Marketing benefits for your SME Business:

1. Connect with Consumers Online

If in the past consumers sought product information through print media, now no longer. Most consumers today prefer to search for information via online because it is considered easier and faster.
Fortunately, there are currently many channels that are used as digital marketing media. That way SME business people can reach their potential customers more easily and quickly via online.

2. Higher Sales Conversion


Through various digital marketing channels, SME businesses can reach targeted consumers. Targeted potential customers are those who need products offered by SMEs and look for them through search engines. In general, potential customers from the conversion search engine are very high.

3. More Cost-effective Marketing Costs

When comparing digital marketing costs with conventional marketing, the average entrepreneur agrees that digital marketing is more cost efficient.
4. Can Serve Consumers Real-Time via the Internet

With digital marketing, SME businesses can directly respond to consumers in real time. This will have a big impact on sales. SME businesses will benefit from customer service in real time, which results in greater sales, satisfying customers, and maintaining customer loyalty.

5. Reach Mobile Users

In fact, the number of smart phone users in India is currently experiencing very large growth. Of course, mobile traffic has the potential to increase profits for entrepreneurs.

6. ROI Becomes Higher

Many reports say that digital marketing has a better Return of Investment (ROI) than conventional marketing, even better than telemarketing.
7. Maintain Position in Business Competition

Business competition from various brands will be seen when they compete with their digital marketing campaign. And it's very easy to find today, where business people use various digital marketing channels for promotion, for example PPC advertising, Social Media, and others.

8. Increase Revenue

The rise of online transaction trends has been proven to increase the income of SME entrepreneurs. When consumers believe in a business, they can shop more. Surely this is great for business.

9. Can compete with large companies

If you used to compete with large companies is a futile act, then with the help of digital marketing this can be done. With the right digital marketing strategy, SME businesses can not only align themselves with large companies, but can compete head to head.

10. Preparing SMEs for the Age of Internet of Things

Many reports say that in 2020 there will be 26 billion gadgets predicted, ranging from Smartphone’s, tablets, watches, glasses, shoes, and other equipment that is connected to the online ecosystem globally.

Benefits of Bulk SMS and Voice SMS Marketing

BulkSMS Services can provide added value and improve the quality of customer service and consumer voice through your Company's SMS Center service.



The Benefits Include:

Send announcements to members / employees
Product promos and discounts
Provide meeting schedule information to employees
Providing maturity information to customers

Disseminate information on funding assistance for the construction of religious facilities
Voice SMS Service is Delivery of announcements to students 'and students' parents
As an SMS center and complaint service


Bulk SMS and Voice SMS Marketing

Congratulations to relatives
Thank you to donors
And others

Bulk SMS Gateway Can Be Used To Send:



SMS Information
Announcement SMS
SMS Reminder
Bulk SMS and Voice SMS Marketing

SMS Customer Service
SMS Campaign
And others

Best Marketing Strategy for New Products

Beginner businessmen must be sure and dare to promote new products. Businessman creativity is the key to success in attracting the market amid increasingly competitive business competition. 
The following is a strategy for your new product to be successfully accepted by the market.


Time Intensity

Starting a business with a new product known to the market needs special attention. At least the average new businessman takes one year to introduce a new product in the community. Originality and ability of businessmen to capture market needs and opportunities do play a role, until finally the demand for products is higher Capacity. Business consistency in terms of time and commitment is a factor that determines business success.


Focus on the Business being Built


Direct involvement of the owner in building a business is an important key. At least you have to take the time to focus, from product introductions, selling directly at each exhibition, to product development to larger, personal, and corporate consumers. Employees are still needed in relation to the production and delivery process. But with regard to business, financial and product management, the owner needs to go directly into the initial stage of business development.


Active Promotion

Best Marketing Strategy for New Products

Also Read: Top 10 Benefits of Bulk SMS Marketing for Your Business

Following various promotional events, such as exhibitions or other forms of cooperation, greatly supports the success of the product to capture the market. Business people need to take risks, even though it takes a lot of money for promotion, Digital Marketing. More value than the original product is a high selling power. The high costs incurred for overseas promotion, for example, are risks that must be taken. Believe that products are needed by consumers, and are able to attract market interest. 


Build Trust with Customers


Consumer trust arises from how businesses build relationships. The main thing lies in the satisfaction of the product, and the service of the business owner. Delivery is on time, and the owner is always ready to respond to requests at any time, an important key to building trust. Businessmen also need to understand what customers want. Good communication also determines how trust builds with business relationships.


Good Communication to Customer’s

Poor communication causes the failure of marketing new products for novice businessmen. Therefore, beginner businesses need to hone communication skills for product marketing and promotion needs. When introducing products to potential market segments, you rely on communication skills.
Best Marketing Strategy for New Products

Give Product Information as Complete as Possible
Beginner businessmen must be more creative in everything Included in exploring the uniqueness and excellence of its products. Provide information as complete as possible to consumers about your product. That way, consumers get a clear message about the benefits or uniqueness of your product.

Exploring product information more deeply, then distributing it to consumers is one way to build images. Online Marketing creativity is again needed here. Nothing can limit you to exploring various information media, and unique creative ways. Back to the initial principle, creative and brave.

Importance of Search Engine Marketing for Business Success

Here are some benefits that you can achieve if you apply the SEM strategy!

SEM Can Increase Conversion

Search Engine Marketing for Business Success

Simple conversion means how your business captures audiences can produce transactions or other things that are profitable. Money is indeed a goal that you clearly want to get from your marketing campaign, but you should not ignore the other types of conversions. You can break your target into several things that are no less valuable such as new customers, new subscribers, or also participants in the contest / competition that you hold in the campaign. These are all alternative conversions that are also important.

SEM Can Improve Brand Awareness

Although SEM is often considered as the lowest part of the marketing channel, SEM is actually effective for increasing brand awareness of your business. Google once supported the statement. Google states that advertising on search engines can increase brand awareness even up to 80%.
Although the ads that appear on the search page cannot be clicked, your brand can still be clearly seen and can be realized by internet users. People who search for certain keywords related to products or services, for example. They certainly still cannot avoid displaying advertisements.
If they type your competitor's business brand name, search engines can still find out well and decide to display your brand as ads People must also see and are interested in trying to review your brand profile.

SEM can be done with a Limited Budget

Search Engine Marketing for Business Success

You might be hesitant to make ads because of the cost problem. Companies both small and large may not yet realize that the cost of implementing SEM is actually not as big as the benefits.
In fact, if you think about it, this one ad is very flexible when compared to traditional types of paid advertisements.

SEM Can Target More Local Targets

SEM is a very important tool for encouraging more people to visit on your website. Not only that, as we have said before, of course you can get more conversions even though the budget is limited. Well, if you read articles that we have previously made about the habits of search engine users, you will understand the importance of local targeting in order to produce effective web traffic and conversions.
For example, when people type in the keyword "Nearby Car Wash Places", the results will also appear in the form of several websites or directions to the car wash around the user's location. Then, how do you make your marketing more local and effective?

SEM Can Produce Traffic Consistently and Appropriately

Again, every business definitely wants a lot of web traffic, not only lots but also consistent ones to maintain visibility and sales. Not only that, the purpose of this traffic consistency is also so that you can plan, estimate, and budget your campaign. Unfortunately, the surge and decrease in traffic often happens and sometimes it is not clear why it can happen.

Search Engine Marketing for Business Success

Now, to reduce some of the annoying chaos, ads on search engines can be used to create traffic that is specifically consistent with certain keywords. Even these ads can also help you control the amount of traffic that comes to your website in a certain time.

Google has stated that ads or SEM can be more stable than other digital marketing techniques. SEO certainly fluctuates because algorithmic changes are constantly being carried out by giant search engines like Google. By installing ads, we can avoid such fluctuations / uncertainties.

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