Based on the above facts then we will give you basic guidance on Marketing Strategies IN Instagram, and how to maximize the profile, post content and how to get a lot of results through the content as well as story content.

In this guide will also be discussed about how to evaluate your progress in marketing Instagram.

Instagram has become an important part for business people in online marketing especially for e-commerce. This is because Instagram has had a very large audience and also the audience involvement of the brand is very high. Of course Instagram Marketing can help the brand to find the right audience and can directly to sales or prospect conversions.

Some data about audience engagement with brands:

About 80% of Instagram users have at least followed 1 brand as well as about 60% of Instagram users said they found the product or service sought.

About 30% of instagram users buy the products they have found on Instagram.

Also Read: How to Attract Online Shop Customers to Purchase Your Products

Based on from the above research data illustrated clearly that users are very fond of following their preferred brand.

Users will actively seek and follow the brand and purchase products or services on the Instagram platform. Of course this will keep Instagram going will help you to record the conversion of larger sales. The development of Instagram features is also the reason for online business owners using this platform.

Ads in Instagram also have high audience engagement and good results. New posts can be shifted to make it easier for an audience to shop at Instagram. Exciting features in Instagram's business profile with more than 10,000 followers will get the "" Swipe Up "link that can be added to Instagram Stories.

The Swipe Up function is to direct audiences directly into sites or platforms that are hard to find.

How to optimize Instagram profile.

One of the most important things in Instagram marketing is to optimize Instagram profile. 

Business people need to know how to prepare basic Instagram profiles such as:

Fill Out Contact Information

Creating an interesting description and containing keywords.

Choose easily recognizable profile pictures like logos.

In addition, Instagram also provides some feature updates to further maximize your profile. To maximize the limited Instagram space then you should also include some of the following:

1. Hastag that can be clicked

The use of hastags can now be added to your profile description by simply adding the '#' code with keywords like the posts. Focus on brand hastag is a good choice for your business.

2. Link profiles that can be clicked

The use of clickable profile link actually has several options. But you should add links to your other user profiles or personal profiles. If you have two business profiles then you can also use this feature to drive traffic to your two business profiles.

3. Spotlight

This feature allows you to add an expired story into a featured category. The story will be listed above your Instagram profile feed. Thus it will make your profile look perfect.

How to get Hastag Instagram targeted

At first hastag only in use on social media twitter but now hastag has become an important part in Marketing Strategy in Instagram. By simply adding text after the "#" symbol you can change the phrase or into a clickable topic. When a user clicks on a hastag then the user will be directed to a public post that has the same hastag. Thus the user can follow the hastag that appeals to them. This is a way for users to find content that they're interested in and for hastag business people to use to extend the reach of their content.

How to use hastag

Proper use of hastags is one of the ways that determines your success in online marketing on Instagram. With proper use of hastags it can help you in maximizing content coverage and also good conversions.

Some tips on using hastag on Instagram are effective:

List the brand hastag on your Instagram profile Show an entertaining hastag at the beginning of your hastag list so that your audience can read. Use a lot of hastags in every post. Based on research the use of hastag is between 8 am to 11 am in each post is the best way.

Do not use the same hastag in each of your posts. You create a hastag category that you can use for different posts. In addition to improving the visibility of different audiences, this is done so that your account is not considered spam.

Also Read: Facebook Ads VS Google Adwords Secrets, Which is Better for Business?

Hashtag is one of the most important parts of social media. You certainly have often seen posts of friends or relatives who use hashtag, be it on Facebook, Twitter, Instagram and Google+.

But the question is how this hashtag affects these four social media. Are the functions and effects the same or any difference.

What is Hashtag

Hashtag is a word or phrase without spaces preceded by a # sign. This is one type of the metadata tag.

Words or phrases written in posts on social media services such as Facebook, Instagram, Twitter or Google+ will be tagged when given the # sign.

By using hashtags, they will be grouped into other postings that use the same hashtag.

Hashtag will also be a keyword for search engines.

The Influence of Hashtag on Twitter

When you log in and view posts on Twitter, it can be seen that most tweets have their own hashtags, especially company-owned tweets for business. Why is that?

Because tweets that use hashtags will be twice as viral than hashtags.

But keep in mind, never use hashtag more than two pieces in each tweet. This is based on research that says that:

Using more than two hashtags will decrease their effectiveness by 17%.

If using 1 or 2 pieces will increase 21% more effectively.

Twitter users will share or retweet as much as 55% if only use 1 hashtag only.

25% of tweets will be shared without using hashtags.

If using hashtag, will be retweet as much as 40%.

Influence of Hashtag on Instagram

Instagram is completely different than Twitter. In Instagram, the hashtags can be likened to a king and Instagram users usually use many hashtags in a post.

Based on Quick sprout research, an Instagram post that has 11 or more hashtags will get the best reach of 79.5% per thousand followers.

If less than 11 hashtags, the result is less than 50%. In essence, Instagram is very fond of posts that have a use lot of hashtags.

Influence of Hashtag on Facebook

The use of hashtags on Facebook is relatively new and not as effective on Twitter and Instagram. If you want to use a hashtag, just use 1 or 2 times only, because Facebook is not too fond.

This is because, the use of many hashtags on Facebook will look unnatural and overly impressed.

In addition, Facebook users are not too concerned about hashtags on Facebook because they use them only to interact with people who are familiar and interesting in their opinion.

For that it is strongly recommended to be careful using this tag.

Influence of Hashtag on Google+

The interesting thing in Google+ is, the hashtag will be there automatically, even if you did not add it to a post.

You can edit or add it yourself, but Google+ will usually predict which hashtag works best for each of your posts.

Essentially hashtag has become a keyword or keyword.

Tool for Finding Hashtag

If you're starting with a blank slate, it can seem like the hunt for the right hashtags will never end.

Try these tools:

                 Hashtags.org 

                 Hashtagify.me 

                 What the Trend 

                 Trendsmap 

Conclusion

Using hash tags is very important to exist in social media. Using it properly can also increase traffic.

However, each social media has its own characteristics. Therefore, different media will be different way of use.