Hashtag is
one of the most important parts of social media. You certainly have often
seen posts of friends or relatives who use hashtag, be it on Facebook, Twitter,
Instagram and Google+.
But the
question is how this hashtag affects these four social media. Are the
functions and effects the same or any difference.
What is Hashtag
Hashtag is a
word or phrase without spaces preceded by a # sign. This is one type of
the metadata tag.
Words or
phrases written in posts on social media services such as Facebook, Instagram,
Twitter or Google+ will be tagged when given the # sign.
By using
hashtags, they will be grouped into other postings that use the same hashtag.
Hashtag will
also be a keyword for search engines.
The Influence of Hashtag on Twitter
When you log
in and view posts on Twitter, it can be seen that most tweets have their own
hashtags, especially company-owned tweets for business. Why is that?
Because
tweets that use hashtags will be twice as viral than hashtags.
But keep in
mind, never use hashtag more than two pieces in each tweet. This is based
on research that says that:
Using more
than two hashtags will decrease their effectiveness by 17%.
If using 1 or
2 pieces will increase 21% more effectively.
Twitter users
will share or retweet as much as 55% if only use 1 hashtag only.
25% of tweets
will be shared without using hashtags.
If using
hashtag, will be retweet as much as 40%.
Influence of Hashtag on Instagram
Instagram is completely
different than Twitter. In Instagram, the hashtags can be likened to a
king and Instagram users usually use many hashtags in a post.
Based on Quick sprout research, an Instagram post that has 11 or more hashtags will get
the best reach of 79.5% per thousand followers.
If less than
11 hashtags, the result is less than 50%. In essence, Instagram is very
fond of posts that have a use lot of hashtags.
Influence of Hashtag on Facebook
The use of
hashtags on Facebook is relatively new and not as effective on Twitter and
Instagram. If you want to use a hashtag, just use 1 or 2 times only,
because Facebook is not too fond.
This is
because, the use of many hashtags on Facebook will look unnatural and overly
impressed.
In addition,
Facebook users are not too concerned about hashtags on Facebook because they use them
only to interact with people who are familiar and interesting in their opinion.
For that it
is strongly recommended to be careful using this tag.
Influence of Hashtag on Google+
The interesting
thing in Google+ is, the hashtag will be there automatically, even if you did
not add it to a post.
You can edit
or add it yourself, but Google+ will usually predict which hashtag works best
for each of your posts.
The use of
hashtags in Google+ will also affect and be found on Google searches.
In addition, hashtags can also be added while commenting on friend's posts and
the effect will be the same, which can appear in Google search results.
Essentially
hashtag has become a keyword or keyword.
Tool for
Finding Hashtag
If you're
starting with a blank slate, it can seem like the hunt for the right hashtags
will never end.
Try these
tools:
Conclusion
Using hash
tags is very important to exist in social media. Using it properly can
also increase traffic.
However, each
social media has its own characteristics. Therefore, different media will
be different way of use.
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