Bulk SMS Marketing can help in
the popularization of Retailers. It helps you become mobile; which every brand
is becoming these days. The more mobile friendly you become better value your
business can garner.
Marketers need to be where their consumers are: they need to kick
start a Bulk SMS Marketing strategy. Bulk SMS marketing strategies can
help to boost conversion rates, foster loyalty, and build relationships with
customers.
If marketers need further convincing, here are five important
statistics concerning why they should invest in Bulk SMS:
Text messages have a 98% open rate, while email still hovers
around 20%.
90% of text messages are read within 3 minutes of arrival.
70% of all mobile searches result in action within 1 hour.
Sales prospects who are sent text messages convert at a rate 40%
higher than those who are not sent any text messages.
On average, it takes a person at least 90 minutes to respond to an
email, but less than 90 seconds to respond to an SMS text.
Also Read: Benefits of Bulk SMS and Voice SMS Marketing
Bulk SMS has always been proven to yield higher benefits. A
retailer can send text messages to their customers with special offers. This
helps your products sell quickly since people keep in the know of the latest
offers. SMS keeps people updated about the latest events and offers.
A most important factor to remember when retailers invest in Bulk SMS
campaign strategies is the character limitation. Most carriers only allow 160
characters per text message, which stresses the importance of the age old adage
“short and sweet”.
Marketers should make the most of the allowed characters, and
provide value by sending promotional messages via SMS, but must remember that
the call to action needs to be very clear. Instead of blasting one message to
all consumers on an SMS list, they should A/B test different messaging.
Purchase and Delivery Notification.
Send Offer Customers with New Offerings
If you need to avail more targeted customers to your store, just let them know of new offers.
The immediate impulse buying attitude helps drive new customers in a timely basis.
The immediate impulse buying attitude helps drive new customers in a timely basis.
Send Text Messages to Your Customer
Send text
messages to your customer, details of the products
purchased, and follow up the message when they just finished a purchase.
SMS Survey
After a customer makes a purchase
any products or services, send them questions regarding their experiences on
your store. This helps them know you value their opinions and moreover; you can
yield better, pinpointed feedback.
SMS Loyalty Programs
To honor the sales, and keep
loyal customers loyal, you can even offer them with loyalty bonus, which entail
them with exclusive offers and discounts. These are some of the unique ways of
digital marketing, a retailer can help his or her business improve and revenue
increase.
