Google makes your
business easy to find by anyone, anywhere, anytime. If you have ever
accessed Google, you must be familiar with the display of search results as
found in the picture.
There are 4 important
points that you can optimize to bring up your business presence in the digital
world.
Google Search Keywords
Organic Search Results
Business Listings
Google AdWords
Ads
Quickly Using Google My Business, you can create or claim free
listings for your business.
The way to make your business appear on Google My Business is to register. Follow
the steps until Google will send a PIN to verify your business address.
After the business address is verified, you can fill in all information about the business in Google My Business. Be it business description, tagline, photos, opening hours, email address, website url, customer interaction posting text and images for general information, promos, events and listing your business products.
You can help customers find your business,
telling them the story of your business.
Google My Business Increases Local Ranking on
Google Search
Google helps local businesses to appear first
in search facilities Shown in a box with 3 local business
information. Only then will the website list appear below. So this is
good news for SMEs.
Let's use it. Immediately register your
business, complete the information there and Google will do something to bring up your business.
Benefits of using Google My Business to
attract New Customers:
1. Google My Business is Free!
Just use one Gmail account and you can
register your business with Google My Business. Google
will verify by sending a PIN on your mobile number or through a postcard. Make sure your business
address is correct. When it's verified, you can
manage and display your business for free. All features and facilities are
free. You can manage 100 business
profiles in 1 Gmail account!
2. Helping Consumers Find Your Physical
Business Address.
Your business will be listed officially on the
map (Google Maps). The map
is one of the facilities in Google My Business. Everyone
already knows how to operate Google Maps. Google My Business will record the
request for this map and present it as statistics for you.
3. Better Display on Google Search.
The appearance when people search on Google
is: a list of websites appears as a result of Google Ads, then the box contains 3 companies (this
is Google My Business), and
below it lists websites that appear organically. This box is displayed interesting by
Google.
4. Google My Business Displays Useful
Information.
Google My
Business provides information update facilities so that they will
quickly appear in search results. Users will know immediately and Google
will do something for your
business. Users will see your business data including: Operating hours,
directions (directions), website address, photos, telephone buttons, business
descriptions, posting updates on promos, events and products.
5. Add Sales Marketing Channels.
Since Google raises local businesses,
automatically your business profile in Google
is like a store to take advantage of facilities to update post promos, events and products in it to display all your business activities.
6. Getting Insights from Analytical
Facilities.
There is a facility called Analysis (Insight)
that displays information on the origin of visits, the number of visits,
actions taken by consumers.
7. Review Facilities.
Business if more and more discussed positively
will create a high level of trust for consumers. Benefit review is to ask your customers to fill it.
8. Can be accessed using a Smartphone.
You can download the Google My Business application through
the Appstore or Google Play. Enough of your hand you
can update and manage your
business. It should be easier to use.
