When your business has become
known to the public, that doesn't mean you stop planning business
strategies. To strengthen your business, you can use Google My Business as
your business strategy.
Google My Business is a platform from Google where you can provide
information about company profiles in detail that will appear at the top or
side that is complete with directions maps making it easier for prospective
customers to find your company on Google.
Google My Business will
also make it easier for you to create and update listings so that your business
appears more prominent.
For business people, of
course Google My
Business is very useful to promote your business and from
the results of your satisfying promotion, you can increase the sales of your
business.
The results
of the ranking in Google for Google My Business are
based mainly on relevance (Relevance), distance (Distance), and fame /
excellence (Prominence). These factors are combined to help find the best
match for consumer search results.
For example,
Google's algorithm might decide that a business that is farther away from a
consumer's location is more likely to have what is searched for than a business
that is closer, and therefore ranks it higher than a close distance.
Relevance
Relevance refers to how well a local listing
is in accordance with what consumers are looking for. Adding complete and
detailed business information can help Google better understand your business
and match your list with relevant searches.
Distance
Google can read the location of
consumers. So that it will provide a Google My Business profile that
is close to consumers in search results. If consumers do not specify a
location in their search, Google will calculate the distance based on what is
known about its location.
Fame / Prominence
Excellence refers to how well-known a business
is. Some places are more prominent in the offline world,
and search results try to reflect this in the local ranking. For example,
famous stalls, famous museums, famous hotels, or well-known store brands that
are familiar to many people also tend to stand out in local search results.
Excellence is also based on information that
Google has about businesses from across the web (such as links / articles, and
directories). The number and score of Google's review are taken into
account in local search rankings: more reviews and positive ratings might
increase local business rankings. Your position in web results is also a
factor, so SEO best practices also apply to Google My
Business search engine optimization.
There is no fee for Google to rank locally
in Google
My Business. Google does its best to keep the details of
the search algorithm confidential so that the ranking system is as fair as
possible for everyone.
