Dial Me Now: Benefits of Bulk SMS

Bulk SMS Marketing can help in the popularization of Retailers. It helps you become mobile; which every brand is becoming these days. The more mobile friendly you become better value your business can garner.

Marketers need to be where their consumers are: they need to kick start a Bulk SMS Marketing strategy. Bulk SMS marketing strategies can help to boost conversion rates, foster loyalty, and build relationships with customers.

If marketers need further convincing, here are five important statistics concerning why they should invest in Bulk SMS:

Text messages have a 98% open rate, while email still hovers around 20%.

90% of text messages are read within 3 minutes of arrival.

70% of all mobile searches result in action within 1 hour.

Sales prospects who are sent text messages convert at a rate 40% higher than those who are not sent any text messages.

On average, it takes a person at least 90 minutes to respond to an email, but less than 90 seconds to respond to an SMS text.

Also Read: Benefits of Bulk SMS and Voice SMS Marketing

Bulk SMS has always been proven to yield higher benefits. A retailer can send text messages to their customers with special offers. This helps your products sell quickly since people keep in the know of the latest offers. SMS keeps people updated about the latest events and offers.

A most important factor to remember when retailers invest in Bulk SMS campaign strategies is the character limitation. Most carriers only allow 160 characters per text message, which stresses the importance of the age old adage “short and sweet”.

Marketers should make the most of the allowed characters, and provide value by sending promotional messages via SMS, but must remember that the call to action needs to be very clear. Instead of blasting one message to all consumers on an SMS list, they should A/B test different messaging.

Purchase and Delivery Notification.

Send Offer Customers with New Offerings

If you need to avail more targeted customers to your store, just let them know of new offers.
The immediate impulse buying attitude helps drive new customers in a timely basis.

Send Text Messages to Your Customer

Send text messages to your customer, details of the products purchased, and follow up the message when they just finished a purchase.

Also Read: Target Right Customers through Bulk SMS Marketing

SMS Survey

After a customer makes a purchase any products or services, send them questions regarding their experiences on your store. This helps them know you value their opinions and moreover; you can yield better, pinpointed feedback.

SMS Loyalty Programs

To honor the sales, and keep loyal customers loyal, you can even offer them with loyalty bonus, which entail them with exclusive offers and discounts. These are some of the unique ways of digital marketing, a retailer can help his or her business improve and revenue increase.

Advertising is an important part for this 21st century business, but many ignore. Bulk SMS Marketing has the potential even for small companies with minimal resources to make a significant impact on their sales. To understand how, you only need to consider the benefits that Bulk SMS Marketing has more than traditional offline methods.

1. Market More for Less Amount

Billboards, newspaper ads, television or even postal mail can use a large fee. In addition to costs, as for the resource factors used in production such as: print space, airtime and other factors. This advertising method usually requires a large number of workers to be more effective. Temporary Bulk SMS require a small portion of resources and can be done by just one person.

2. Communicate Instantly

One of the main benefits of Bulk SMS Advertising is as a tool for communication without limiting the time needed for a message to reach the recipient. In a matter of seconds from when you click 'send', your Bulk SMS advertising campaign will immediately arrive at the prospective customer inbox. This is a special benefit for messages or offers that requires speed in time, and can also be used to remind customers when the deadline for a particular agreement will end soon.

3. Create dynamic visual content

Email content is always more than just words. Hyperlinks in emails that point to certain web pages can create a unique dynamic user experience. Recipients only need to click once to get quick access to the content they want to see, whether it's a particular product, details of upcoming bids or whatever.

4. Reach Anyone Anywhere

Internet has made the world smaller. Today even companies with simple resources can reach global markets at no additional cost. Not limiting because of your geographical location, email can always reach prospective customers on the other side of the world easily and affordable.

5. Benefit from Forwarding

People want to forward messages to their friends that they think might interest them and share with them on social networks. Email allows you to easily exploit the great potential of the reach and influence offered by social media.

6. Build Relationships

A weekly or periodic email newsletter is a great and inexpensive way to build good relationships with customers, the potential to generate high sales and stronger loyalty to your brand. This can also allow you to generate a number of benefits for the benefit of future products or other special offers.

7. Target Specific Customers

another thing that the Internet has given consumers is a greater choice than before. By giving your customers the choice to choose and receive email, there are certain elements of your business and products that can be used to attract their attention. You can also be sure that your Digital Marketing Services reaches the right people.

Email allows you to send highly targeted content contacts, even dynamically, based on interests, preferences and based on their contact history, buying patterns and online behavior. Campaigns can be triggered automatically and can be ensured that you send the right message to the right person at the right time, without requiring anyone else to send.

8. Gather Customer Feedback

Any business, listening to the needs and opinions of customers is very important in ensuring that you have offered them something that suits what they want. Email gives your customers the opportunity to communicate with you, giving you valuable information about your business about what to do well and what can be improved from your product.

9. Track Your SMS

Bulk SMS Marketing allows you to easily access dynamic information on the success of your sms. You can track how many SMS were sent, how many were opened and how many were followed up.

10. Green Credentials

Finally, by using Bulk SMS Service instead of conventional paper-based letters. This method can also help to save the environment (GO Green). By using an electronic delivery system such as email for marketing your message, you will also save some money on expensive hard copy paper prints.

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